Intermountain Health wanted to talk about their philosophy of care based on long-term partnerships. The thinking is that true care isn’t transactional, it’s a collaborative approach between caregivers and patients and communities. We distilled that into four words: The Power of We

With a robust media plan, this campaign came to life across broadcast, print, OOH, social, digital, and rich media. And across 6 states: Utah, Colorado, Nevada, Wyoming, Idaho, and Montana.