Standard Federal Bank was a major Michigan-based financial institution, known for its extensive retail presence, that was acquired by Bank of America in 2008, with its operations fully integrated by October 2008, making Bank of America N.A. its successor.

Founded in 1863, it grew to be the largest bank in Michigan by some measures before its absorption.

I had the pleasure of working on this brand prior to that absorption and we created some nice little spots for them. This was a pitch win for me and the team. The campaign was also supported by print and outdoor.