It was time to inject some life back in to a once loved, but now overlooked haircare line. We kept Tresemmé's brand promise of professional quality that's affordable, but we found a much fresher way to express it: chair-worthy hair without the salon price. Tresemmé quickly reclaimed its place at the podium as the #2 wash and care line in the US. That's how you dust off some beautiful cobwebs.

This campaign was supported by broadcast, print and a digital in-store Tresemmé Beauty Advisor app where you could choose you hair type and products to work with your style.