Triad Dog Games

Dogs are awesome—but they need humans to stay that way. That’s why The Sergei Foundation, a nonprofit that helps families cover emergency pet care, sponsors the Triad Dog Games. Dogs run, jump, and weave through a lineup of competitions, and the event raises money for the foundation.

Armed with milk bones and a bucket of funny bones, we made three spots to boost attendance and inspire donations. The result? A huge success: we tripled the expected crowd in just one day. The Winston-Salem Mayor even declared the second weekend in June “Triad Dog Games Weekend,” and the event’s already being planned for 2015. Bonus: the work was featured on Creativity.