SEARHC Healthcare
Southeast Alaska Regional Health Collective (or SEARHC and yes we know the spelling looks weird…) started as a collective to serve Alaska Natives who were being overlooked when it came to receiving proper healthcare from the government. 50 years later they are the largest provider of healthcare in the state, and continuing to expand.
They remain connected and dedicated to the land itself and the heritage of their people. We made a series of small films - all shot at locations throughout Southeast Alaska which was an amazing experience - to launch a campaign that celebrates their story and their people.