Tresemmé has sponsored Mercedes-Benz New York Fashion Week for nearly two decades, yet few people knew. Unprompted, we created a campaign that showed why it’s the #1 most trusted brand among behind-the-scenes stylists.

We turned fashion design tools into hair accessories to prove: great hair is always in fashion. For everyone not front row at the shows, our print and out-of-home work splashed NYC during Fashion Week, then went global and earned us the next season’s shoot. Not bad for a self-assigned project.

Awards & features

• PDN Photography Annual Winner

• Featured in Lürzer’s Archive Cannes Edition